Digital Asset Management (DAM) is the management, organization and distribution of digital assets from a central repository. It is a system that allows you to manage all of your digital assets from one place.
Digital asset management saves you time and money by providing these core functions:
Create & Capture New Content
Collect files from other sources like photographers, agencies and even customers.
Allows for collaboration between asset creators until asset is approved and released.
Manage & Organize Existing Content
Organize files for quick browsing
Build an asset library for different content types (text, images, videos, etc.)
Centralize access and create a control point for assets
Manage current asset versions
Control roles and user permissions
Easily repurpose existing content
Prevent data loss
Metadata and categorization of content
Easy management of roles and permissions for content
Share & Distribute Relevant Content
Find relevant content
Distribute finalized and approved content
Provide easy access to related content
Convert images and transcode audio/video on-the-fly
Embed media and share to social networks
Share branded collections and embeddable galleries
Did you know?
The five biggest challenges organizations have with their digital assets are finding digital assets, providing access to other people within the organization, controlling versions, providing access to partners and repurposing digital assets.
90% of workers need remote access to files and only 22% of them are aware of a company-sanctioned file-sharing system.
Use of online storage platforms like box, Google Drive and Dropbox are common substitutes for a DAM system, but it’s not just about storing the content, it’s about what you can do with the content.
Without an effective DAM solution in place, content marketing pieces would not come to fruition as quickly or effectively.
Want to learn more about implementing DAM for your business? Contact CMG Creative @ 866-598-8001 for more information today!