Key Visual Design Comps

Madame Tussauds Virtual Room

FIRST ROUND OF CONCEPTS

Madame Tussauds needed a graphic, or key visual, for their new VR attraction. Madame Tussauds presented ideas on what they would like to see and had a few headlines. CMG then had several artists review the material and created nine different concepts. After a client review, comp #8 was chosen to further refine the design.

COMP ^#1

round1-1

COMP ^#2

round1-2

COMP ^#3

round1-3

COMP ^#4

round1-4

COMP ^#5

round1-5

COMP ^#6

round1-6

COMP ^#7

round1-7

COMP ^#8

round1-8

COMP ^#9

round1-9

SECOND ROUND OF CONCEPTS

Using input from the client, CMG made changes and adjustments to the models, items that the models are holding, the background coloring, and created several versions using different headlines and type styles. As new comps were submitted to Madame Tussauds, the design started to take shape resulting in the final design. See below for both portrait and landscape final versions of the key visual.

COMP ^#1

round2-1

COMP ^#2

round2-2

COMP ^#3

round2-3

Final Design

These designs will be used for everything from printed brochures, web banners, and signage, to large format graphic wraps which can be used for buses and trolleys.

Portrait orientation

FinalDesignPortrait

Landscape orientation

FinalDesignLandscape