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Key Visual Design Comps

Sea Life Arizona + Critter Canyon

FIRST ROUND OF CONCEPTS

These comps were created for the first round. They demostrate our approach to the design from many angles and emphasize different aspects of SEA LIFE and Critter Canyon.

COMP #1
round1-1
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COMP #2
round1-2
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COMP #3
round1-3
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COMP #4
round1-4
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COMP #5
round1-5
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COMP #6
round1-6
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COMP #7
round1-7
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COMP #8
round1-8
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COMP #9
round1-9
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SECOND ROUND OF CONCEPTS

Comp #4 from the first round was chosen. In the second round, we were asked to: try different options with the life color in the upper left; concept different headlines; replace the large tortoise with a smaller one, being held by a child; make it seem that the dad and child were standing in a “tunnel” of fish, make the girl holding the snake a bit more “smiley,” and move the Critter Canyon headline to a corner snipe.

COMP #1
round2-1
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COMP #2
round2-2
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COMP #3
round2-3
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COMP #4
round2-4
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THIRD ROUND OF CONCEPTS

Comp #1 from the second round was chosen. For this round of comps, design options were focused on the children: finding a better tortoise, adding some diversity to the children, ensuring that the “surprised” child’s eyeline matched the position of the spider. A NEW snipe was added. We were asked to add more fish, and we switched the shark for a ray. Additionally, “Critter Canyon” was worked into the headline, and the (old) headline became a subheadline.

COMP #1
round3-1
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COMP #2
round3-2
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COMP #3
round3-3
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Final Design

Comp #2 from the third round was chosen. We were asked to replace the ray with a more exciting shark, turn the pink NEW circle into a SEA LIFE bubble and make a change to the headline. This is the final design. Layered Photoshop files were created in portrait and landscape orientations, three size variations, and both CMYK and RGB color modes.

KV-Design-Final